Working with Images
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The slides from the partner workshop on 18 August 2026, led by Chris from the HubPeople in-house brand team. How AI image tools help you build imagery that matches your brand, your niche and your user: the same brief run through four engines, the parameters that matter, keeping one look across a whole site, and editing rather than generating from scratch.
Midjourney Cheat Sheet, the companion reference with every parameter from slide 9.
The "need more help" pointer on that slide is Transform your dating brand with Midjourney, our January 2025 article.
Stop scrolling. Start creating.
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What the session covered
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- 1 Stop scrolling. Start creating.
- 2 The problem: days scrolling, still the wrong image
- 3 Stock libraries still earn their place
- 4 The shift: four engines, and where each one wins
- 5 Same brief, engine 1 of 4: Gemini
- 6 Same brief, engine 2 of 4: ChatGPT
- 7 Same brief, engine 3 of 4: Grok
- 8 Same brief, engine 4 of 4: Midjourney
- 9 The cheat sheet: Midjourney rewards specific parameters
- 10 From still to site: one image, one animation, one live page
- 11 Consistency at scale: one style guide, thousands of pages
- 12 Character consistency: same face, same tone, every page
- 13 Editing, not just generating: the best image might already exist
- 14 Beyond images: same tools, further up the funnel
- 15 Localisation: make the lander feel like it is from around here
- 16 Reality check: there is still a ghost in the machine
- 17 Toolkit extras: control the look, steal the inspiration
- 18 Next steps: try this before next week's call
- 19 Questions and ideas: show us what you are building
Try this before the next call
- Run the three-engine test. Take one hero image brief for your top brand and run it through Gemini, ChatGPT and Midjourney. Compare the results.
- Build a mini style guide. Pick one brand and lock in a single imagery style you can reuse across every page.
- Try one edit. Extend, isolate or swap an object on an existing landing page image instead of sourcing something new.