Partner workshop

Tuesday 3 November 2026

2:00 PM UK
Today

Agenda

  1. No source - referrer
  2. AMP: keep it or switch it off?
  3. The connector, eight weeks in
  4. Organic: from keyword to sign-up
  5. Your feedback
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No source - referrer

A new source for visits that arrive with no tags.

Taggedyourbrand.com/?utm_source=facebook&utm_campaign=autumn-offer

No tagsyourbrand.com

Tracking

If a visit has no source, we now pass on the website it came from.

1  INCOMING A visitor Google Bing Facebook DuckDuckGo yourbrand.com 2  CHECK utm_source? No Yes 3  TAGGED Impression every page view utm_source no source - referrer utm_campaign google.co.uk Join link when they click join utm_source no source - referrer utm_campaign google.co.uk No change your own tags are kept 4  REPORTING Campaign report, by Source no source - referrer google.co.uk bing.com lm.facebook.com Your AI assistant Where did my joins come from? no source - referrer now one of your sources

This shrinks the not supplied bucket: more of your traffic is credited to the website it came from, under no source - referrer.

In your report

View by Source: one new row.

Newuntagged, with a referrer

One of our own brands, this morning.

In your report

Click it, and every website is there.

Click through The referring sites

Your AI assistant shows the new row like any other source, but it can't break it down by website - for that, use the report.

Ask your assistant

Where did today's visitors come from?

You
Where did my visitors come from today?
The connector can split your figures by
BrandSourceMember typeCountryCampaign, coming
Your assistant

Today so far: 921 impressions and 79 registrations, split by source.

SourceImpressionsRegistrations
no source - referrer50235
not supplied37134
browse04
Facebook83

Over half of today's impressions came from other websites with no tags.

A real answer, one of our own brands, this morning.

Coming next Campaign data in the connector, so you can ask which websites sent those visitors. Until then, click no source - referrer in your campaign report.
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AMP: keep it or switch it off?

What the numbers say, and what we'd like to hear from you.

AMP

AMP is on a third of your pages. It brings about 1 sign-up in 18.

AMP as a share of the whole

Your pages with an AMP copyYour pages with an AMP copy: 33.5%34%Sign-ups through AMP, at its best (April)Sign-ups through AMP, at its best (April): 12.6%13%Sign-ups through AMP, OctoberSign-ups through AMP, October: 5.6%6%
1 in 5
AMP pages had any visitors at all in October.
2 copies
Every AMP page is a second version of the page. It has to pass Google's AMP checks to be shown, or Google sends visitors to the normal page instead.

Brands with a domain of their own. Since April, sign-ups on your other pages have nearly doubled, while AMP's have fallen.

AMP

For half of brands AMP is under a tenth of sign-ups. For 1 in 7 it's more than half.

Brands, by how much of their sign-ups come through AMP

Under 10%: 53% of brands53%Under 10%10 to 25%: 19% of brands19%10 to 25%25 to 50%: 13% of brands13%25 to 50%Over 50%: 14% of brands14%Over 50%

Brands with 100 or more sign-ups in the last 12 months.

What happens next

  1. Investigation. How AMP pages perform across all brands. Google still shows them, but hasn't ranked them any higher since 2021.
  2. Your view. What AMP does on your brands.
  3. A planned move, if we go ahead. Monitor, switch AMP off and redirect old AMP addresses to the normal page, then keep monitoring.
GoalSimplify - one version of each page for Google and other search engines, and a good-looking page for every visitor, without losing sign-ups and ideally growing them.
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The connector, eight weeks in

Who's using it, and what for.

Connect your brands to AI

The connector, eight weeks in.

30partners have used it
22used it in the last full week
3,982pages created
26 Claude2 Grok5 otherpartners, by the assistant they connect

Partners using it each week

Week of 7 Sep: 8 partners87 SepWeek of 14 Sep: 9 partners914 SepWeek of 21 Sep: 11 partners1121 SepWeek of 28 Sep: 14 partners1428 SepWeek of 5 Oct: 19 partners195 OctWeek of 12 Oct: 18 partners1812 OctWeek of 19 Oct: 19 partners1919 OctWeek of 26 Oct: 22 partners2226 Oct

What it gets used for

Reading pages and brandsReading pages and brands: 33.5% of what partners ask it to do34%Search titles and descriptionsSearch titles and descriptions: 18.0% of what partners ask it to do18%Building and editing pagesBuilding and editing pages: 17.7% of what partners ask it to do18%MenusMenus: 15.3% of what partners ask it to do15%Uploading and moving sitesUploading and moving sites: 12.8% of what partners ask it to do13%Your figures and membersYour figures and members: 2.8% of what partners ask it to do3%
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Organic: from keyword to sign-up

Finding the keywords, building the page, seeing who joins.

Organic

Three parts of the loop are in place. The first two are where to start.

Organicthe loopFind the keywordsAhrefs or Semrush, inside ClaudePlan the contentIn placeBuild the pageour connector, in ClaudeIn placeSee what Google seesSearch Console connector, e.g. ComposioIn placeSee who came and joinedHubPeople Campaign Report, by source
Experimenting with OpenSEO

OpenSEO: an open-source take on Ahrefs and Semrush.

What it is

  • Keyword research, competitors, backlinks, rank tracking, site audits and AI visibility.
  • Built to run inside your AI assistant: Claude, Codex, Gemini and others connect to it.
  • Open source. Use their hosted version, or run it yourself.
  • Pitched at business owners growing organic traffic. 26,000 stars on GitHub.

Where the data comes from

  • DataForSEO, a paid SEO data provider. OpenSEO is the tool on top.
  • Search volumes come from Google Ads and Bing Ads, with clickstream data mixed in.
  • Pay as you go: hosted from $10 a month with $10 of searches included. A keyword search is about 5 cents.

Something I'm trying out, not a recommendation - has anyone here used it? openseo.so · pricing · GitHub

Finding the keywords

In Claude, it's a set of skills you pick from.

Claude's plugin menu open on OpenSEO, listing its skills: AI prompt research, AI visibility audit, competitive landscape, competitor analysis, keyword clustering, keyword research, link prospecting, local SEO and SEO audit.

Keyword research and clustering, competitors, links, local SEO, audits and AI visibility.

Finding the keywords

It starts from your own Search Console searches, and asks before it spends.

A keyword clustering run in Claude. It has pulled three months of real Google searches for the brand, free, and asks two questions: which pages to treat as the main pages, and whether to spend about 25 of 75 credits checking Google for five borderline searches. A checklist below shows the project found, context read and keywords gathered, with clustering, the report and the write-back still to do.

One of our brands, this afternoon. Search Console data is free; live Google checks use paid credits.

Finding the keywords

The result is a report, saved in the tool.

The keyword clustering report open in OpenSEO. The map: the searches that already find the site fall into 6 groups worth targeting plus one to leave alone, meaning 1 new page and 5 existing pages to update; the homepage and /uk compete with each other. Over 3 months the site was shown 3,502 times and got 171 clicks; the biggest missed chance is one search with 101 showings and no clicks, the homepage at position 7.9.

Groups of searches, the page each belongs to, where two pages compete, and what to do next.

Finding the keywords

Then it tags each keyword with its page, ready to track.

In Claude: 41 keywords saved in the SEO project, each tagged with its group: homepage 19, quiz 6, MBTI dating 3, compatibility guide 3, UK 1, introvert 1, don't target 8. Tagging used no credits. It offers to start on the homepage title and description next.
OpenSEO's Saved Keywords list, each keyword with a tag such as cluster-home, cluster-quiz, cluster-mbti, cluster-uk or do-not-target.

Then it offers to start on the page itself.

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Your feedback

What we've changed, and what we're hearing now.

Your feedback

You told us, we did it.

Feedback formWorkshopsYour assistantwrites it up for youWhat youtell usDoneOn the board2 OctGrok Bot connects to your brands22 OctXsell rebuilt, with a guide and video23 OctCloudflare caching guide2 NovUntagged traffic, namedMenuslong dropdownsPricesimprovementsMember feedimprovements
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