Pro Tools

Xsell: promote one brand on another

Published 7 August 2026 Updated 11 August 2026

Xsell puts an advert for one of your brands in front of the members of another. You build a short offer page for the brand you want to grow, then run a campaign that shows a banner for it inside the activity feed of your other brands. A member who taps the banner lands on your offer page, pays once, and gets a profile on the promoted brand carrying over the details they already gave you. Everything happens inside the portal, and every click, registration and pound is reported back to you.

Been here before? The Changelog lists what has changed in this guide since your last visit.

The screenshots in this guide were taken from a demo brand. The portal is improved regularly, so some screens may look a little different from what you see today. Where the wording differs, trust the labels on your screen.

How Xsell works

There are two pieces, and they are built in two different places in the portal.

An Xsell page is the offer page members land on. You create it on the brand you want to promote, under that brand's Xsell Pages tab.
An Xsell campaign decides where that page is advertised, who sees the advert, and for how long. Campaigns live under Pro Tools → Xsell Campaigns.

You can build one Xsell page and reuse it across several campaigns, or build a few pages and test them against each other.

Open the brand you want to send members to and create an Xsell page for it.
Edit the page: copy, colours, images, and the call to action.
Preview it with View to see what members will get.
Create a campaign from that page, choosing which of your other brands the advert runs on and who it targets.
Watch the results on the Reports tab, and deactivate the campaign when you are done.

Which brand do I start on? Always start on the brand you want to grow, not the one whose members you are borrowing. The Xsell page belongs to the destination brand. You choose the brands the advert appears on later, when you build the campaign.

Step 1: Create your Xsell page

Go to My Brands, open the brand you want to promote, and choose the Xsell Pages tab. This tab is separate from your normal Pages: Xsell pages do not appear in your site hierarchy, your menus or your sitemap, so they will not show up in your ordinary page list.

Click Create.

The Xsell Pages tab on the brand you want to promote. Click Create to start.

You are asked for a page name. Two things to know about it:

It is how you will recognise the page in the campaign builder later, so make it descriptive: vip-pass-7day reads better than newpage.
It is also used as the page's address, so spaces are not allowed. Use hyphens or underscores instead, and do not include a /. Members never see this name.

Click Create and the page appears in the list on the left, with a panel on the right showing View, Edit, and any campaigns linked to it.

The Xsell Pages tab after creating a page. The new page is listed on the left and a panel on the right offers View and Edit buttons above a Campaigns section reading No campaigns linked to the page. — A newly created Xsell page. The Campaigns section stays empty until you build a campaign from it.

Step 2: Edit your Xsell page

Click Edit to open the page in the editor. Every editable area is labelled with a small blue tag, and each tag gives you the same set of controls: edit the content, pick from your image library, shuffle in an alternative, or hide the block.

The Xsell page open in the portal editor. Blue labelled tags mark the Hero Title, Hero Subtitle, Features, Join Cta, Hero Background and Hero Image areas, each with edit, shuffle and delete icons. A Close button sits at the top left and an Edit button at the top right. — The Xsell page editor. Each blue tag marks an area you can change.

Area	What it is
Hero Title	The main headline, for example the offer itself.
Hero Subtitle	The supporting line under it, typically the price.
Features	The bulleted list of what the member gets.
Join Cta	The wording on the button. This text is also used in the consent line printed underneath it.
Hero Background	The full-bleed background image. It has separate mobile, tablet and desktop versions so it stays sharp on every screen.
Hero Image	The foreground image sitting over the background.

Colours follow the brand's colour scheme, so the page picks up your primary colour on the button without you setting it. The logo at the top comes from the brand as well.

The square-bracket placeholders are meant to be there. In the editor you will see things like [[period]], [[price]] and [[fullPrice]] in the title and subtitle. Those are filled in with the real offer values when a member sees the page, which is why the preview carries a yellow "for demonstration purposes only" banner. Leave them in place unless you deliberately want fixed wording.

The consent line under the button is written for you and cannot be edited: it names your call to action, the brand the member is registering on, and links to the Terms and Conditions.

When you have finished, click Close. Your changes are saved as you make them.

One template, for now

Xsell currently ships a single page template and a single offer type, so every Xsell page starts from the same layout. What makes yours different is the copy, the images and the colours.

Step 3: Preview your page

Click View to open the page exactly as a member will see it, on your brand's own address. This is the check worth doing before you spend anything on a campaign: read the headline on a phone-width window, make sure the button wording matches the offer, and confirm the background image has not cropped somebody's head off.

The preview. The yellow banner appears only in preview: real offer values replace the placeholders on the live page.

Step 4: Create your campaign

Once the page reads well, turn it into a campaign. The quickest route is from the page itself: click the three dots next to the Xsell page and choose Create Xsell Campaign. That carries the brand and page through for you.

You can also start from scratch at Pro Tools → Xsell Campaigns → New Campaign.

The three-dots menu open next to an Xsell page, listing Create Xsell Campaign, Duplicate, Edit, View and Delete Page. — The three-dots menu on an Xsell page. Create Xsell Campaign is the fastest way in.

What you are promoting

The top of the form sets the offer.

Promoted Brand. The brand you are sending members to. If Global Brands are available to you, you first choose between one of your brands and a Global Brand, then pick from that list. Global Brands are promotional brands built by HubPeople that any partner can cross-sell to; revenue from them is shared according to your partner agreement.
Xsell Page. The page you just built. If the brand has no Xsell pages yet, the form says so and offers you a link to go and create one. Once a page is selected, a View Page button appears so you can double-check it without leaving the form.
Campaign Name. This fills in for you as the promoted brand plus the page name, for example Console Comrades_Upsell. It is the name you will see in your reports, so if you plan to run more than one campaign from the same page, change it to something that says what you are testing, for example the offer plus the audience.
Showing On. The brands the advert runs on. You can pick several. The promoted brand itself is excluded from this list, since there is no point advertising a brand to people already on it.

The top of the campaign form: what you promote, which page you use, and where the advert runs.

Who sees it

The Members to Target section narrows the audience. Every filter accepts more than one value, and leaving a filter wide means you are not narrowing on it.

Filter	What it does
Member Type	What the member is: male, female, couple, non-binary.
Seeking	What they are looking for, using the same set of options.
Country	Where they are. Common markets are listed first, and there is an All option to select every country at once.
Premium Status	Classic or VIP members. Useful when your offer only makes sense to one or the other.
Verification	Verified or not verified members.

Start narrow, then widen. A tightly targeted first campaign gives you a clean read on whether the offer page converts. Once you have a number you trust, clone the approach into a broader audience.

When it runs, and for how long

Ad Serve Settings controls the member's own timeline, and the campaign dates control the campaign as a whole.

Start Period. How soon after a member signs up they begin seeing your advert: immediately, or after 7, 14 or 30 days. Delaying it lets a new member settle into the brand they joined before you offer them another one.
End Period. How long the advert keeps showing to that member: 14, 30 or 60 days, or Forever for no per-member cut-off.
Campaign Start Date and Campaign End Date. The window the campaign itself runs. The end date is what stops new members being added to the campaign. Dates are entered as MM/DD/YYYY.

The Members to Target and Ad Serve sections of the campaign form, showing Member Type, Seeking and Country dropdowns above Start Period and End Period radio buttons. — Targeting and timing. The information icons next to the labels explain each setting in place.

Last comes the Xsell Banner Image: the advert itself, as it appears in the member's feed. This is the only creative the member sees before they click, so it does most of the work.

The requirements are strict and the form will refuse anything outside them:

Dimensions: 1200 x 628, or 1200 x 1200.
Formats: PNG, JPEG or WebP.
Maximum size: 200 Kb.

A preview of your upload appears under the file picker so you can see what you have chosen. When everything is filled in, click Create.

The lower half of the campaign form, showing the Campaign Start Date and Campaign End Date pickers, the Xsell Banner Image file picker with a preview, the banner image requirements, and the Cancel and Create buttons. — Campaign dates, the banner upload with its preview, and the requirements printed on the form.

Keep the banner under 200 Kb. A 1200 x 1200 photograph will usually blow that budget as a PNG. Export it as WebP or a well-compressed JPEG, and keep any text on the banner large enough to read at the size it actually appears in a phone feed.

Step 5: Check the campaign is running

Creating the campaign takes you to its Campaign Summary, which is the single page to come back to for one campaign. It shows the status, the promoted brand, the brands it is showing on, everything you chose under targeting and frequency, and the banner you uploaded.

The Showing On section is worth a second look: it breaks the results down per brand, with ad clicks, registrations, upgrades and your share of the revenue for each. That tells you not just whether the campaign works, but which of your brands is actually supplying the members.

The Campaign Summary. Deactivate stops the campaign; Back returns to your list.

To stop a campaign, click Deactivate here. A campaign's settings cannot be edited after it is created, so if you want to change the audience or the timing, deactivate this one and create a new campaign with the settings you want. You can reuse the same Xsell page.

Track how it is performing

Go to Pro Tools → Xsell Campaigns for everything at once. There are two tabs.

The Campaigns tab

Your campaigns as a list, with the ID, name, created date, whether it uses a Global Brand, the promoted site, the brands it is showing on, who it is showing to, and its start and end dates. The links take you straight to the brands and the Xsell page, and View in the Actions column opens the Campaign Summary. Column headings sort the table, which is the quickest way to line up several campaigns.

The Xsell Campaigns screen with the Campaigns and Reports tabs at the top and a table of campaigns below showing campaign name, ID, start date, ad clicks, registrations, upgrades, revenue, revenue per registration and currency. — Pro Tools, Xsell Campaigns. The Campaigns and Reports tabs sit at the top.

The Reports tab

The numbers. One row per campaign, covering:

Column	What it counts
Ad Clicks	How many members tapped the banner in the feed.
Registrations	How many of those went on to join the promoted brand. Joining through Xsell means paying, so every registration here is a paid one.
Upgrades	Paid upgrades taken by those members. Because the Xsell offer is itself a paid pass, do not read this as "registrations that later converted": the money is already counted in Revenue.
Revenue and Currency	What the campaign has brought in.
Rev Per Reg	Revenue divided by registrations: the number to compare campaigns on.
Status	Active or Inactive.

A single row from the Xsell campaign Reports table showing campaign name, ID, start date, ad clicks, registrations, upgrades, revenue, revenue per registration, currency and an Active status. — A report row. Clicks to registrations is the number to watch: it tells you whether the offer page, and the price on it, are persuading people to pay.

Reading the funnel. Plenty of clicks but few registrations usually means the offer page is not delivering what the banner promised. Few clicks in the first place means the banner or the audience needs work, not the page.

What your members see

From the member's side it is three taps.

1. The banner appears as they scroll their activity feed.

A phone showing the Xsell offer page opened full screen, with the headline, price, feature bullets and call to action button. — 2. Tapping it opens your Xsell page.

A phone showing the secure payment drawer over the Xsell page, offering a one click card payment and an alternative payment method. — 3. The call to action opens the payment drawer.

The payment is a one-time charge, not a subscription. Once it goes through, a profile is created for them on the promoted brand carrying across the same details they gave on the brand they came from, so there is no second sign-up form to abandon. That is the reason Xsell converts better than sending members to a cold landing page.

Managing your Xsell pages

The three-dots menu next to each Xsell page gives you the housekeeping options.

Duplicate copies the page, which is the easy way to test a second headline or a different image against the first.
Rename changes the page name.
Edit and View do the same as the buttons on the panel.
Delete Page removes it.

A page linked to an active campaign cannot be deleted. The portal blocks it and offers a link through to your campaigns. Deactivate the campaign first, then delete the page. This is deliberate: it stops a live advert pointing at a page that no longer exists.

Because Xsell pages are kept out of your site hierarchy, they are also kept out of your menus and your sitemap, and the page tools you use elsewhere (forcing a page update, applying settings from an existing page, moving a page to a new path) do not apply to them.

A short checklist before you launch

Did you build the Xsell page on the brand you want to grow?
Have you opened View and read the page as a member would, at phone width?
Does the banner match what the offer page actually says?
Is the banner 1200 x 628 or 1200 x 1200, and under 200 Kb?
Is the campaign name something you will still understand in three months, when it is one row among twenty?
Have you set a campaign end date, or do you intend this one to run open-ended?

For a wider tour of the brand tabs that Xsell Pages sits among, see Introduction to your brand →

Changelog

Release	Changes
11 August 2026	Corrected the Reports table. Joining a promoted brand through Xsell requires payment, so a registration is always a paid join. The previous wording described Registrations and Upgrades as a free sign-up followed by an optional upgrade, which is not how the Xsell flow works. Also noted that the Campaign Name is filled in for you from the promoted brand and page name.
7 August 2026	Guide first published on the Help Centre. Covers Xsell as it stands today, including the parts added since the feature launched: Global Brands as a promoted brand, the Premium Status and Verification audience filters, the per-brand results breakdown on the campaign summary, the End Period "Forever" option, and the block on deleting an Xsell page that is linked to an active campaign.