Connect your brands to AI

Open beta

From today, Claude can see your HubPeople brands and work on them, with you.

One connection, three steps.

Partner workshop · 8 September 2026

Welcome. Say the one sentence: from today you can connect Claude to your HubPeople account and ask it about your brands, from the web, the desktop app and your phone. Then: one connection, three steps, and we take them in order.

Today

From today, you can connect Claude to your HubPeople account.

  • Open to every partner.Any HubPeople login. No invite and no waiting list.
  • Nothing to install for the first two steps.One connector on your Claude account, added once.
  • It works from the web, the desktop app and your phone.The connection follows your Claude account, not the machine.

This is the release. Three facts, read them off the slide. Next slide says what Beta means.

Beta

Beta means it is working, and we want your feedback.

  • Everything is fully working on your live brands.What you see today is what you get to use.
  • We are still building out and testing more.Your thoughts on what works, and what you wish it did, shape what comes next.
  • Feedback is wanted, and welcome.A two-minute form, on every help page. It goes straight to the team.

Three lines. Beta means working, and listening. Next slide is the form.

Beta

The feedback form, on every help page.

The HubPeople feedback and problems form: what is this about, what kind of thing is it, what were you trying to do.
What is it about, what kind of thing is it, what were you trying to do. Two minutes, and it reaches the team the same day.

Quick point: this is the form. Bottom right of every help page. Something confusing, a wrong answer, a thing you wish it could do.

Why you might care · with the MCP

Ask your portfolio a question, and get an answer.

Everything on your account
List my brands.
6 brands on your account: Common Ground UK, Waymark UK, Grounded Singles…
What a page actually says
What's the headline on Common Ground UK's homepage?
“Chemistry starts before the first drink.”
What is missing
What pages does Waymark UK have, and what needs fixing?
Ten pages. The homepage title does not match the brand.
Who your members are
Where are Waymark UK's members, and how old are they?
Counted by region, split into age bands, with the brand's totals beside each.
Where the growth is
Who joined in the last 30 days, and where?
The same picture, for the last thirty days only. Compare it with the whole.
What members say
What do the five-star reviews on Waymark UK say?
Real quotes, with their star ratings, ready to use on a page.

Plain English. No names of tools, no code, no menus to learn.

Six questions you could ask this afternoon. The first two replies are real, from my own brands; the rest show the shape of what comes back. Demographics, growth and reviews are the ones partners ask for most.

Why you might care

What you can do when you connect your brands to AI.

Your brands and audience
Every brand on your account and its details. Members by country, region or city and by age. Interests, polls, member reviews, and the prices you really charge.
Your pages
Find a page, read it, change a passage or rebuild it, create a new one, set its title, description and whether search engines may index it. Delete and restore.
Menus and navigation
See every menu and what is in it. Add, rename, reorder and remove items. Put a page in the navigation or the footer, or take it out.
Images and files
Upload an image and use it on a page, served at the right size for each slot. List what a brand already has.
Whole sites, in and out
Export a brand, or a chosen set of pages, as a download. Upload a whole set of pages back in one go.
Going live
Check whether your live pages have caught up with their last change, and rebuild any that have not.

Real things it can do today, in partner words. Reads look, writes change and always ask first. Not a jump-off: the card is there so people can find the list afterwards.

Why you might care · with the MCP

Talk to your brands from your phone.

A small change, on the train

What's the headline on Common Ground UK's homepage?
“Chemistry starts before the first drink.”
Give me 3 alternatives.
Meet people through what you do.Your week, with better company.Find your people, then a date.
Use 2.
Applied. It is on the live page now.

Anywhere you have Claude

  • The connection belongs to your Claude account, so it is on your phone the moment it is on your laptop.
  • Ask, check and change from the Claude app, the web or the desktop app.
  • It shows you the options first, asks once, then makes the change on the live site.
Claude app on your phone › any chat › your brand by name

A real exchange. We will see this play later, on slide 13.

Stay on the deck. This is the exchange the step 2 clip shows; you play it at slide 13, not here.

Why you might care · the MCP with the toolkit

Whole pages, when you want more than a line of copy.

What you say

Pull down Common Ground UK and build a page about walking first dates.
27 pages pulled. Two looks, in your fonts. Which one?
A: EditorialB: Guide
B. Push it.
Pushed and live. Backup kept.

What the toolkit adds

  • A whole brand comes down as files on your machine.
  • New pages are built in your brand's look and previewed first.
  • Audits across the lot, and a backup before every push.
  • Portfolio-wide: every brand you run, in one folder.
  • Where the skills live: page building on designer-made patterns, site audits, site starts, member loops on location pages, and the guardrails that keep it on the rails.
Claude desktop app › Code tab › your toolkit folder

Step 3 of the three, and where the leverage is.

Stay on the deck. The toolkit is the same connection with a folder behind it; the setup guide is the jump-off at slide 16.

The three steps

From here, we follow the help page, step by step.

The top of the help page: Connect your brands to AI, Beta, and the three-step strip: Connect to the HubPeople MCP, Let your AI manage your brands, More powerful with the toolkit.
help.hubpeople.ai/mcp-toolkit. The same three steps, the same order, and every clip and prompt from here is on it.

Memory point. Everything from here matches the page, top to bottom. Do not open it yet: the first jump-off is the next slide.

Step 1 · Sign in

Sign in once, and every brand is there.

Under two minutesOnce, ever.
Your usual loginThe HubPeople account you already use. Claude never sees the password.
Follows youAdd it on the web and it is on your phone.
Your permissionsIt sees exactly the brands your login can see.

JUMP OFF 1 of 4. Click the card: it opens in a new tab. Play the step 1 clip (about ninety seconds, no sound) and invite people to follow along on their own account. Do not add the connector on yours: it is already there. Close the tab or switch back; the deck is still on this slide.

Step 1 · Connect

Settings, then Connectors, then Add custom connector.

What you type

Name HubPeople

Remote MCP server URL

https://mcp.hubpeople.ai/mcp
Settings › Connectors › Add custom connector

What you leave alone

  • Every other field. They fill themselves in from our server.
  • Then sign in with your HubPeople login and approve.
  • The same on a Mac, on Windows and on the web.

Lower case, no trailing slash. That address is the only thing you need.

One address. If anyone asks about tokens or API keys: there are none, and any instructions that mention one are out of date.

Step 1 · Connect

Set the read-only tools to Always allow, and leave the rest.

  • Read tools look at things and change nothing.Allow them once and you stop being asked.
  • Write tools keep asking, every time.That card is your yes. Nothing changes without it.
  • On the Claude Free plan you get one custom connector.On a Team or Enterprise plan, an Owner adds it once for everyone.

If the tools ever vanish from a chat, your sign-in has lapsed. Reconnect from the connector settings.

The one setting worth doing on day one. Then the plan limits, because someone will ask. The lapsed sign-in line: it looks like it was never connected, and the fix is in Settings, Connectors.

Step 2 · Live

Three prompts to start with.

1
List my brands.Everything on your account. Read the first line: it names what it is connected to.
2
What pages does Waymark UK have, and what needs fixing?What is on a brand, and what is missing. It says the brand back to you before doing anything.
3
Give me three alternatives for the headline on Waymark UK's homepage. Show me before you change anything.A real change to the hero copy, with the options shown first.

JUMP OFF 2 of 4. Either click the card and play the step 2 clip in the new tab, or run the three prompts live in Claude on the web, pasted from the demo script. On prompt 3, pick one of the three, say yes, then open the live page. Switch back; the deck is still on this slide.

Step 2 · What you just saw

It showed you the wording first. Then it went live.

  • It read the page before it wrote anything.The new line matches the page around it.
  • The card asked, and nothing happened until the yes.Say no and it stops there.
  • Then we looked at the live page.The change was there.

Three sentences about what just happened. Then move on.

Step 3 · The toolkit

The same conversation, with a folder behind it.

  • A whole brand comes down as files on your machine.Every editable page, with a record of which version it came from.
  • Pages are built in your brand's look and previewed before anything goes live.Two looks, in your fonts, in the pane beside the chat.
  • Every push is checked, proved and backed up.The way back is a file you can see.

Anything bigger than a line of copy, a new page, a whole section, is step 3.

Say what it is in one line: a folder you open in the Claude desktop app. Same assistant, same connection, with your site as files next to it.

Step 3 · Setup

One folder, one message, one new chat.

1
Open the Claude desktop app, the Code tab, and an empty folder called hubpeople-toolkitCode, top left. The chip above the message box names your folder.
2
Paste the install message from the setup guideIt downloads the newest release, checks the fingerprint and unpacks it. Say yes twice.
3
Start a new chat in the same folderThis is the step people miss, and nothing tells you when you do.

JUMP OFF 3 of 4. Click the card: the setup guide opens in a new tab. Scroll steps 2 to 4 and point at step 4's red box, the new chat. Switch back; the deck is still on this slide.

Step 3 · Cold start examples

Cold start: the first five things to say, in order.

1
Hi, what can you help me with here?It reads its own guide and tells you. If it sounds like a general assistant, you are in the wrong folder.
2
List my brands.The first time it touches the platform, so it reports what it is connected to.
3
What pages does Waymark UK have?It says the brand back to you, name and address, before doing anything.
4
Pull it down so I can work on it.Every editable page arrives as a file. Your live site is untouched.
5
Can I see the site in my browser before I change anything?The page opens in the pane beside the chat, from your own copy.

Nothing on this list changes a live site. The ladder is on the setup guide, with a Copy button on each.

This is the slide for the person who installs it tonight and freezes. Five prompts, in order, all safe. Prompt 1 is the check that it loaded.

Step 3 · An example prompt ladder

A page, from four prompts.

1
Pull down Waymark UK so I can work on it.Ten pages. Quick.
2
Waymark UK needs a page about walking first dates. Show me two looks before you build it.Two options, a few lines each. Pick one.
3
Build the second one and show me.The page opens in the preview pane. This is the slow step.
4
Push it.One check, one yes, one proof line. Then look at the live page.

JUMP OFF 4 of 4. Walk the four rungs first, then click the card and play the step 3 clip in the new tab. Switch back; the deck is still on this slide.

Step 3 · Getting more out of it

Say what you want, not how to do it.

Find what needs fixing
Reading only. It reports, you decide.
Audit Waymark UK and tell me the three things most worth fixing.
Can Google see this page properly?
Get options, not one answer
Cheaper to choose than to describe.
This hero is boring. Give me three other openings.
Make the homepage feel less corporate.
Teach it how you work
Remembered for next time, in a file you can read.
Remember that I always want British spelling.
What do you know about how I work?
Give it your material
Drop photos, a brief, anything into the brand's inbox folder and say so.
I've put the new photos and a brand brief in the inbox. Use them for the new page.
brands/waymark-uk/_inbox/brand-brief.md brands/waymark-uk/_inbox/ridge-walk.jpg

“Make it feel less corporate” gets you further than naming files, because it already knows where everything lives.

Eight prompts, seven from the setup guide. The point: describe the outcome, and hand it your material through the inbox folder rather than pasting it into the chat.

Across the whole site · with the toolkit

Work across the whole site, not one page at a time.

  • Ask for the set, and get one look across all of it.“Build a location page for each of these five cities, in the same look as the homepage.”
  • Look for the places pages could link to each other.“Where could these pages cross-link?” It reads the whole site and suggests the links.
  • Let your members decide what gets built first.“Where are most of my members? Build the location pages there first.”

One brand, every page in one folder, so the whole site moves together.

This answers the question that always comes: can I do this for forty pages. Yes, with the toolkit, and the point is cohesion: one look, one voice, links between the pages.

What is next

We keep building, and your feedback steers it.

  • Stats.Registrations, clicks and revenue over a period, so you can ask how a brand is doing, not only who is on it.
  • Your feedback, assessed and acted on.What you report this month decides what we build next.
  • The toolkit keeps improving.Every release is on the changelog page, and upgrading is one message.
  • More assistants, as they are proven.Claude today. Others that speak MCP should work, and we will write each one up as it is confirmed.

Four lines. Stats is the one people will ask about: say it is coming, not here yet.

This week

Three things to do this week.

1Add the connector. Two minutes, once. Set the read-only tools to Always allow.
2Ask three questions, then make one real change with the wording shown first.
3If you build pages, set up the toolkit from the guide and start with “What can you help me with here?”

Then tell us what you found. The feedback button is on every page, and it is what decides the next release.

Say all three out loud. Then paste the takeaway into the chat.

Connect your brands to AI  ·  open beta, 8 September 2026
01 / 23